THE RELEVANT FRACTION
DIFFERENCE
WHY RELEVANT FRACTION?
Two words: Results and CharacterWe are not satisfied with the results of our work unless we are driving meaningful results for the business. This means taking the time to thoroughly understand business objectives and capabilities and focusing on the insights that are relevant for action.
Our commitment to our customers and team members goes beyond deliverables and results. We strive to support our partners’ and team members’ personal and professional success and always act with honesty, respect and kindness.
FOR THE BUSINESS
- Commitment to thoroughly understanding business objectives and capabilities
- Partnership approach, based on ongoing delivery of high-value results
- Focus on business outcomes, including implementation and measurement
- Data and data science as tools to improve results, not stand-alone objectives
- 15 years’ experience delivering data-driven business results
FOR THE PEOPLE
- Diligently delivering personal and professional success for our partners and team members
- Consistently applying core values, including honesty, respect and kindness
DELIVERING
MEASURABLE RESULTS
INCREASE
CUSTOMER FREQUENCY
K
INCREMENTAL VISITS
CUSTOMER RETENTION AND LIFETIME VALUE
K
INCREMENTAL CUSTOMERS
MATCH SUPPLY
TO DEMAND
$K
INCREASED SALES
YOUR
OBJECTIVES
Based on your objectives, Relevant Fraction can deliver measurable resultsDATA-DRIVEN
SALES AND MARKETING
Sales and Marketing drive top-line results for the business and can have the most important bottom-line impact as well. Relevant Fraction has proven solutions to deliver incremental sales based on company objectives.
Revenue Per Customer
PAIN POINTS
- Customer frequency
- Customer retention
- Lapsed customer recovery
- Customer lifetime value
TACTICS
- Predictive modeling of customer behavior
- Offer response optimization
- Personalized product recommendations and offers
- Data-driven sales tools
Profit Per Customer
PAIN POINTS
- Increase spend
- Refine product mix for higher $ margin
TACTICS
- Pricing optimization
- Product mix management
- Portfolio optimization
Customer Acquisition
PAIN POINTS
- Minimize cost per conversion
- Optimize channel ROI
TACTICS
- Market share and trends
- Marketing segmentation
Your trusted partner for customized analytical and
predictive tools to drive growth and profitability.
INNOVATIVE
OPERATIONS
Relevant Fraction has developed analytical tools addressing key operations objectives to increase efficiency, measure results and match supply to demand.
Increase Efficiency: Adapting to Change
Whether a business is bringing on new customers, new products or integrating two businesses, Relevant Fraction can identify the actions needed to realize synergies and increase efficiency. Data, a thorough understanding of business constraints and forecasting tools combine to meet our customers’ objectives.
Measure Results: Scorecards and Dashboards
Despite the vast data available, making the right metrics available to the right audience is critical to aligning the team and measuring progress toward key objectives. Relevant Fraction leverages business insight and analytical tools to deliver the relevant metrics to the relevant audience.
Match Supply and Demand: Sales and Operations Planning
Managing the data for effective S&OP across sales, operations, purchasing and finance can be a juggling act. But the benefits of effective S&OP can be higher customer satisfaction and increased sales. Relevant Fraction’s forecasting tools, cross-functional communication and analytical insights bring new clarity to Sales and Operations Planning.
THE RELEVANT FRACTION
PROCESS
1
UNDERSTAND BUSINESS OBJECTIVES, DATA AND CAPABILITIES
2
TRANSFORM DATA AND BUILD MODELS
3
DELIVER INSIGHTS THAT GENERATE ACTION
4
IMPLEMENT ACTIONS AND MEASURE RESULTS
5
OPTIMIZE ONGOING PROGRAMS
THE RELEVANT FRACTION
EXAMPLE INDUSTRIES
SAY HELLO
CONTACT OUR TEAM
GET IN TOUCH
We’d love to start a conversation and help you drive results for your business. We look forward to hearing from you.